As any internet entrepreneur knows, search engine optimization is the life blood of any e-commerce website. Directing traffic to your site increases sales, and that is exactly what SEO will accomplish. One strategy for SEO growth is back links.Much of SEO is based on popularity. Think of high school. When you associate with popular students, your popularity rises simply by association. The key for an online business person is to create links between your site and those with higher page rank (PR), or more popular sites. This procedure is key to optimal SEO.
PR is a Google-assigned website score that ranges between one and ten. Only a select few reach 10 ... the highest available and not a reasonable Seo goal for an e-commerce site. These well-ranked sites include informational services, such as Google, or government agencies. Most e-commerce sites are lucky to reach a PR value of five, and the vast majority will be much lower. One way to achieve a PR increase is by trading links with similar sites. SEO experts disagree on whether those related sites should be in direct competition or not. For instance, if you sell motorcycle helmets and your PR is 0 or 1, beneficial sites might be a vendor selling motorcycle leather and possessing a PR of 3. However, improving your SEO by hosting another motorcycle helmet vendor's link on your may lead your potential customers to your competitors.
Another SEO back link tactic is through placing your homepage link with directories. Long before Google, Bing and other search engines, the internet was growing too fast for internet users to accurately search online. The advent of search engines categorized websites by keywords located throughout the site. Although search engines have surpassed directories as the main online source of information, directories are powerful links back to you site, often contain a PR of three or better and should improve your SEO.
Other forms of receiving better SEO is through social media, such as blog writing. By creating informative and insightful documents and stories, your site will look more professional and supportive than your competitors. For more information, contact SEO marketers and other companies that provide this service. They can customize a package that fits your needs and budget.